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Sat, Feb 18


The Bottom

Branding 101 with Eddison Smith III

Join Eddison Smith III, owner of The Penthouse Creative Branding Agency, for an introduction to branding as a creative artist! This workshop will cover: what is branding & where to start • why strong visual brand identity matters • how to define your target market • important items for websites

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Branding 101 with Eddison Smith III
Branding 101 with Eddison Smith III

Time & Location

Feb 18, 2023, 2:00 PM – 4:00 PM

The Bottom, 2340 E Magnolia Ave, Knoxville, TN 37917, USA

About the Event

This event will be held in person + virtually, RSVP today!

About the Workshop Leader:

Before Eddison Smith III became the creative director, visual brand designer, and owner of The Penthouse Creative Branding Agency he was a lost creative searching to find his rhythm in the creative industry. After battling with imposter syndrome Eddison realized his greatest gift is his ability to combine multiple ideas and bring them to life in one cohesive design system. He is known for helping to amplify the brand identity of small business brands.\

Eddison graduated from Georgia Southern University with a degree in business marketing and a minor in graphic design. Having been in business for over five years, Eddison is an expert in providing creative direction and helping companies create a consistent brand identity. Eddison has created visuals for over 100 small businesses, organizations, and brands. Some notable businesses include Emerging 100 ATL, The NAACP Awards,  and Fellaship ATL. Eddison is passionate about all things creative and he believes that creatives run the world.


  • General Admission

    This ticket includes admission for the event, thanks for your continued support!

    Pay what you want
    +Service fee
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